Rescuing a Local Business from Vendor Lock-In
Forensic vendor audit, contract disentanglement, and full replatform onto client-owned infrastructure for a local auto shop.
The Challenge
Scruggs Tire & Alignment was paying a significant monthly retainer to a legacy vendor for a substandard website hosted on a domain with restrictive transfer terms. The existing arrangement included unclear ROI, limited client access to their own assets, and contract terms that made exit difficult.
What We Did
We began with a forensic audit of the existing vendor contract, identifying domain ownership gaps, low-ROI marketing spend, and restrictive terms that kept the client tethered to underperforming service. We walked the client through exactly what they were paying for versus what they were receiving. From there, we developed a replatform proposal: a new website built on infrastructure the client owns, with transparent pricing and full administrative control over every system.
Key Outcomes
Complete vendor disentanglement with domain ownership transferred to client. New website on client-controlled hosting. Stripe-integrated subscription billing. Google Ads with direct client admin access. SEO blog content strategy for local search visibility.