A Ground-Up Digital Partnership in Puerto Rico Tourism
Ground-up brand identity, website, social media management, and multi-platform booking integration for a Puerto Rico tour operator, backed by a partnership structured around growth.
The Challenge
I Heart PR Tours needed a comprehensive digital presence that could compete for visibility across multiple Online Travel Agency platforms (TripAdvisor, Viator, GetYourGuide, Google Things To Do, Airbnb) while driving direct bookings through their own website. As a new business in a seasonal market, they needed a partner who could build everything from scratch and scale with them.
What We Did
We manage the entire digital lifecycle for this client. Brand asset standardization, website content and blog writing, SEO and AEO strategy, Bokun booking integration, OTA listing optimization across major platforms, social media content planning, and ad campaign support. We prioritize click-through and conversion rate optimization by refreshing listing photography and introductions on an optimized cycle to signal content freshness to platform algorithms. The engagement is structured as a growth partnership with flexibility built around seasonal demand.
Key Outcomes
Multi-platform OTA presence. Integrated Bokun booking system connected to website and OTA channels. Recurring content refresh cycles optimized for platform algorithm visibility. Partnership model structured around growth and seasonal flexibility.